Category: technology-business

Atari Inc.: Business is Fun

Atari Inc.: Business Is FunAtari Inc.: Business Is Fun by Curt Vendel
My rating: 3 of 5 stars

Summarizes the conditions under which Atari games were first developed – and launched an industry. Not as tightly edited as some books out there (was self-published), but has historical details not available elsewhere. If you want to understand the roots of today’s game industry, is an essential read.

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The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It

The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed ItThe Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It by Scott Patterson
My rating: 4 of 5 stars

Good read. I finished with a much better understanding of the market and trade dynamics leading up to the 2008 crash.

The Google Story

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our TimeThe Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time by David A. Vise
My rating: 5 of 5 stars

Tells the Google story, starting with the biographies of the two founders, Sergey Brin and Larry Page. The two started with Sergey Brin’s initial insight as to how to determine link popularity (modeled on scientific paper ranking by citation counts from other papers) and then worked out how to index the existing internet (in 1998-1999) and return reasonably good search results. Given that decent search was so badly needed at the time, they had a tool that worked well – and that exploded out of the gate. Has a decent explanation as to how Google Ad Words work, and the what the resulting revenue stream has enabled the company to do.

An excellent primer for those who would like to learn more about Google.

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